I would start by having an interesting product
Seth Godin writes about this in his book, "The Purple Cow." He recommends creating an interesting product that people will talk about. The iPod is a perfect example. When it first came out, there was nothing like it, and it created a buzz.
For an artist, this might mean taking that expensive art class which will mature your skills even further. The end result is to get people excited about your art!
When you interact with people online and offline, it needs to be a 2-way street
If you head in one direction with your blog posts, you won't know if people are interested until you ask. So, the best thing to do is find a way to open a dialog with your listeners.
I think the most important way to facilitate this is to get to know them, and let them get to know you. There are so many people doing business online, I personally would rather do business with someone that I feel like I know -- even though we might not have ever met in person -- than someone I did know.
Keep the dialog going, and keep it dynamic
Whether it's through a newsletter, a blog, Twitter or Facebook, it helps to stay in contact with those who are following you, and stay consistent. But, I would also advise not to post too often, and become a nuisance. Everyone is really busy. You want them to get excited when they receive your newsletter, post, etc..
As an artist, the most dynamic thing happening here is the art that I am creating. So, I like to share the progress of my paintings (most of which is happening on my other blog: http://classiccarart.blogspot.com/). Scott Moore also shares the progress of his paintings on his website: http://www.scottmooreart.com/gallery/walking_the_dog_props.htm .
My best advice here is to take your artistic creativity, and apply it to this process. Try to come up with new ideas that fit with the type of art you create, and the direction in which you would like to take it -- and then ask people what they think.
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