Tuesday, August 10, 2010

Art-A-Fair in the OC Register

There was an excellent article in the Orange County Register on August 2nd about Art-A-Fair. Be sure to take a look at all of the photos...



http://www.ocregister.com/news/art-260340-fair-artists.html

Wednesday, July 14, 2010

Posting Prices Online

Should I Post my Prices Online?

When it comes to posting prices for your paintings/sculptures/etc. on your website, there is a plethora of opinions.

Alyson Stanfield has discussed this on a blog post from 2004: http://www.artbizblog.com/2006/04/when-to-post-prices-for-your-art.html

I think it all depends what your business plan is, and the relationships you have established with your galleries. While I am okay with posting my prices online, I would never compete with a gallery that is carrying my work. If a painting is being carried in a gallery, I would not show it's price on my website, making sure that the viewer is directed to the gallery for inquires about the painting.

I'd love to hear your thoughts and experiences concerning this topic.

Linking Social Media Venus Together

How can I link different social media together to make my life easier?


There are many ways to make your life easier when it comes to Social Media, and new ways are being developed every day. The one that I like to use is a combination of Facebook, Blogger, and Twitter.

Whenever I Tweet on Twitter, the message automatically gets posted as my status in Facebook. In addition, whenever I post a blog to Blogger, it gets posted to my Wall on Facebook. In fact, this post will go onto my Facebook Wall.


To link your Blog to Facebook, follow these steps: http://buzz.blogger.com/2009/02/facebook-your-blog.html (Just a correction on the instructions in this video: The Application Settings are now at the top, right-hand corner of Facebook under Account).
You can also find instructions for these tasks and others in the FaceBook Help Center.

Thursday, July 8, 2010

Art-A-Fair Festival 2010

Check out this video for a sneak peak at this year's Art-A-Fair, and then come down and visit!

Friday, June 18, 2010

Great Example of Product Promotion

This article in the OC Register titled, "Selling Out of the Box" by Jonathan Lasner, Kelli Hart, Julie Gallego and Jeff Collins is an excellent example of finding a way to make your product stand out from the rest:

Selling out of the box

Thursday, June 3, 2010

OC Register Article — Art Lover's Cookbook

The Art Lover's Cookbook is receiving some publicity in the Orange County Register. Read about it here: http://www.ocregister.com/articles/art-249371-book-arts.html?pic=1

Laguna Sunset I

The Art Lover's Cookbook contains artwork from local artists and their favorite recipes. The editors selected my painting, "Laguna Sunset I" for the book.

To purchase a copy of the Art Lover's Cookbook, please go to: http://www.artloverscookbooks.com/

Wednesday, April 28, 2010

Art Lover's Cookbook

The Art Lover's Cookbook

I'm happy to announce the release of the Art Lover's Cookbook, which contains artwork from local artists and their favorite recipes!

Saturday, May 8th
3 - 6PM
Chemers Gallery
17300 Seventeenth Street
Enderle Center
Tustin, CA 92780
(714) 731-5432


The first Book Signing Reception is being held at the Chemers Gallery in Tustin on May 8th 3 to 6PM. I will be there along with many of the other artisans. The gallery will feature the artwork and a sample of the recipes from the book.

RSVP to SuzyCaseySCA@aol.com
For more information, please see http://www.artloverscookbooks.com

I hope to see you there!

Monday, April 19, 2010

Missing in Action


I realize that I haven't posted in awhile. I wanted to let you know that I haven't fallen off the planet. I just have been recovering from knee surgery. I'm doing great, and looking forward to getting back to painting, and meeting all of you at art shows.

Thursday, March 25, 2010

How to Sell Your Art

Pam asks, "Do you recommend sales through the sites, or through a third-party?"

This is a really tough question to answer because the art world is very fickle; plus the type of artwork is so varied. I am definitely not an expert in this area, so I am only offering my opinion.

I have met tattoo artists that sell their art on t-shirts. I know of artists that sell thousands of dollars worth of original art on eBay. Also, there's that special relationship between an artist and their gallery that shouldn't be undermined.

I would recommend taking a look at the different types of products produced by your art -- whether it's originals, giclees, prints, t-shirts, or digital forms -- and ask yourself these questions:
  • What is my target audience for my type of art?
  • Where will my target audience typically shop for my type of art?
  • What are other, similar artists doing to sell their art?

Then, I would recommend testing your ideas, always looking for feedback.

If you are working with a gallery, I would recommend offering them a product line (e.g. a series of paintings) that can only be purchased exclusively through them. Then if you choose to sell other art online, you aren't undermining their efforts to sell your artwork.

Selling art in general is a difficult task. It depends on so many factors starting with the actual art -- whether it's likeable, etc. -- and ending with the price point. People could love your art, but not be able to afford it; which brings us back to the importance of feedback.

Monday, March 22, 2010

Websites Versus Blogs

Pam asks, "Do you think it makes any difference to have a web presence in the form of a blog or a website, or to have both?"

I would definitely recommend both; but if I had to choose, I would use a blog. Hopefully, you'll never have to choose.

Ali Cavanaugh is an artist that uses a blog for her website: http://www.alicavanaugh.com/

The main benefits of a blog are two fold.
  • It's content is dynamic; whereas, a website has more static content.
  • A blog's entire content - including pictures - is automatically available to the Search Engine web crawlers (e.g. Google); whereas, a website needs to be designed with the Search Engine web crawlers in mind.

Here are some other differences:

  • Websites can be set up in any format imaginable; blogs are limited by the tool you use (e.g. Blogspot)
  • Websites cost money; blogs are free (again depending on the tool you use).
  • Blog services, such as blogspot, will typically list your blog in their directory.

Overall, my philosophy is that when it comes to the web, the more ways you can be found the better.

Thursday, March 18, 2010

How To Attract Followers to your Business

Pam asks, "I've often wondered what the best route is to get people interested, keep them interested, and get word of mouth started to increase the following even further."

I would start by having an interesting product
Seth Godin writes about this in his book, "The Purple Cow." He recommends creating an interesting product that people will talk about. The iPod is a perfect example. When it first came out, there was nothing like it, and it created a buzz.

For an artist, this might mean taking that expensive art class which will mature your skills even further. The end result is to get people excited about your art!

When you interact with people online and offline, it needs to be a 2-way street
If you head in one direction with your blog posts, you won't know if people are interested until you ask. So, the best thing to do is find a way to open a dialog with your listeners.

I think the most important way to facilitate this is to get to know them, and let them get to know you. There are so many people doing business online, I personally would rather do business with someone that I feel like I know -- even though we might not have ever met in person -- than someone I did know.

Keep the dialog going, and keep it dynamic
Whether it's through a newsletter, a blog, Twitter or Facebook, it helps to stay in contact with those who are following you, and stay consistent. But, I would also advise not to post too often, and become a nuisance. Everyone is really busy. You want them to get excited when they receive your newsletter, post, etc..

As an artist, the most dynamic thing happening here is the art that I am creating. So, I like to share the progress of my paintings (most of which is happening on my other blog: http://classiccarart.blogspot.com/). Scott Moore also shares the progress of his paintings on his website: http://www.scottmooreart.com/gallery/walking_the_dog_props.htm .

My best advice here is to take your artistic creativity, and apply it to this process. Try to come up with new ideas that fit with the type of art you create, and the direction in which you would like to take it -- and then ask people what they think.



Tuesday, March 16, 2010

Art Marketing Seminar

How Do I Market My Art?
That's a Really Good Question!


The East Valley Art Association in West Covina, CA has invited me to come and speak about marketing one's art. The event is March 23rd, and I'm really looking forward to it. I certainly don't have all the answers, but I will be talking about the steps that I've taken over the last few years.

In preparation, I wanted to open a discussion on this topic. And, after the 23rd, we can continue the dialog here.

  • What are your burning questions on this topic?
  • What have you tried that's worked... or not worked?
  • Regardless of the level you are at in your career, what do you see working?

Monday, January 11, 2010

Dana Point Calendar

Dana Point Sunset

The City of Dana Point has selected my Dana Point Sunset painting to be on the cover of their 2010 calendar.

If you are in the area, you can pick one up at the Dana Point Community Center at 34052 Del Obispo Street in Dana Point - (949) 248-3530.